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Morning papers: nice to know
Forget about the live TV debates dominating the election – how are ASDA’s special election cupcakes faring? Last week, sales of the Lib Dem cup cakes soared at 35%, followed by Tory cakes at 26%,...
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Personality politics
Bart Michels, Managing Director Added Value UK asked the British public what they want their next leader to be like, in an ideal world and then reviewed how the three contenders stacked up When a brand...
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The dark arts of election predictions
John Kearon, Chief Juicer of BrainJuicer®, leads the Marketing Society’s quarterly ‘Makes You Think’ series. These deliberately provocative sessions from the frontiers of marketing are designed to make...
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Notes from the CEO
Seven Steps to Political Heaven. Here are seven observations on this election – from a marketer’s point of view. I have tried to be objective – unlike almost all the print media – and will reveal my...
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Morning papers: Need to know
It’s almost impossible to find stories in this weekend’s papers unrelated to the UK election. (Did it really happen?) Until normality resumes here is the election in numbers. 29,653,639 – votes...
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Cameron forgot the lessons of Obama
Peter Fisk, bestselling author of Marketing Genius says the UK election campaigns struggled because of poor communication The Obama Campaign of 2008 transformed the communication and business models of...
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